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MAC brand story  

2012-04-23 09:15:10|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Mac is the first non-Estee Lauder cosmetics Group of Mrs. Lauder's own brand. This is because, mac bright light to attract the eye, as the piece of shiny jade Estee Lauder Group. Under the assistance and support of the Estee Lauder Group, the excellent qualities of the mac was able to be excavated, spread from North America, Far Eastern European and Asian countries. mac is the abbreviation for make-up art cosmetics (make-up Art Cosmetics). 1985, a professional makeup artist cum photographer frank toskan, as well as operating the chain of hair salons frank angelo, combined with two professional capacity and resources, co-founder of the mac in Toronto, Canada. Just as many make up artist to launch his own brand of cosmetics, mostly because the general market of cosmetics have been inconsistent with the professional concept required, toskan talked about his development of mac products, but also for the same reason. Therefore, toskan begin to develop a range of colors, textures and tools are different from other brands, for stage, television, photography, and even walking in the street can also be dazzling excellent cosmetics. The same reasons as most of the make up artist brand to brand, mac has a high degree of creativity and avant-garde ideas, develop a mac unparalleled unique style. mac colors bold and innovative style to overturn the traditional, uphold, are a few of the most mundane to the spirit of philosophy, humanity, equality, justice and responsibility of the business. Style of maverick mac in terms of these ideas and arguments is not a slogan, mac per a specific action to implement the idea. Egalitarian, mac in the ethnic melting pot of North America, hired many blacks as salespeople. This is because The mac demands of the original is the make-up professional features, all sales staff are trained in a professional makeup artist. As long as the taste and capacity for beauty and art, black of course, may serve as the sales staff. Recently, the mac in the industry a surprise eyes, inviting black the denatured people rupaul as a spokesman for the viva glam lipstick.cheap mac cosmetics This general cosmetic appeal aesthetic fantasy style very different creature. Another spokesperson for the famous American singer the kdlang of neutral style, with the majority of brand preference to elegant young beauty as the spokesman for the practice vary widely. , Mac mode of operation is quite different from the general cosmetics, anti-marketing, against the virtual correction of the advertising sales staff salary is not on the results of pumping into, so to avoid a strong sales staff to sell the purchase pressure. mac advocate environmental protection anytime, anywhere, in order to fulfill corporate social responsibility, but also worried that the old container recycling, re-use may result in the concerns of consumers for hygiene. Mac launched a recycling campaign, consumers returned every six cosmetic plastic cans, you can receive a lipstick. The recycling of plastic materials is made of the rail car factory used to transport and distribution of mac cosmetics. However, the the mac caring society, one of the most significant action for AIDS relief. Many cosmetics companies to maintain brand image and style and other factors, for the issues of AIDS and the like to avoid any fear that less than. mac has AIDS Foundation was established in the company, to provide assistance for AIDS education, prevention methods and patient care. mac will introduce a viva glam lipstick used for a variety of different skin color women, each selling a lipstick, mac will this lipstick sales amount donated in full as to improve and help the life of AIDS patients. Now, viva glam support and welcomed by consumers, mac launched viva glam ii, proceeds from the sale of this lipstick, the same as AIDS Fund. Hold extreme bold and creative concepts, mac makeup, completely free from the shackles and limitations of traditional cosmetics color. A lot of color to construct the mac make up the professional image of the momentum.wholesale mac makeup To lipstick, for example, an average of more than 150 kinds of colors. Moreover, eye shadow, lipstick and nail polish, can be found exactly to match the color. In the mac store, and even sales specifically for professionals in color toner in order to carry the brand for the services of professionals adhere to. Careful maintenance of mac is quite different from the prevalent custom of the brand concept and creativity, Estee Lauder Group, at the end of 1994 signed with the mac, buy mac for more than half of the shares in order to fully respect and courtesy, attitude, support mac creative development, and help mac march toward international technology. Currently marketed in the United States, Canada, Britain, France, Singapore and Hong Kong. Taiwan, introduced in October 2097. Many consumers, based on the concept of identity mac love mac, others are dumped in the the mac dazzling colors, love the mac.mac eyeliner gel In any case, the whirlwind of this make up artist cosmetics, indeed such a warm burning off. In early 2097, two mac one of the founders, frank angelo passed away, another founder of the people frank toskan continue to be responsible for the brand's creative, image and philosophy, adhere to the original spirit of the brand. Loyal to the self, the courage to performance, mac "My Dao consistent" concept, implement the spirit of the brand and color development, and this deep to shape the brand image and beauty of expression, combined with this make up artist cosmetics wave in the industry Wei is a trend, is the hero for the times, or time to be heroes perhaps both.
MAC brand story - a870724776 - a870724776的博客
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